Job Summary:

As a Digital Campaigns Associate, you are a savvy marketer who will be handling primarily social- and discovery-based digital campaigns for Summit Media clients.

You will work cross-functionally with content, creatives, project implementers and account managers to ensure committed metrics/KPIs for paid advertising programs are achieved.

Responsibilities:

• Handle implementation of assigned paid campaigns on Facebook, Google, and other similar platforms – from creating ad sets to monitoring of delivery, and optimizing for performance
• Set-up and integrate client’s new business manager, my client centre, and other similar digital platforms
• Ensure each paid advertising project and digital campaign meets committed metrics (i.e. page views, reach, engagement, clicks, etc.)
• Assist on allocation of budgets, and analyze and recommend modifications to ad spends
• Develop hypotheses and perform A/B testing to recommend optimization strategies
• Assist on campaign reports and insight reports
• Study campaign requirements and provide recommendations on digital marketing and distribution strategy
• Support experiments and testing of new digital marketing channels and formats
• Remain updated on new technologies and trends in digital marketing
• Other duties assigned by the direct supervisor

Qualifications:

• Bachelor's degree holder with at least 1 year hands-on experience implementing paid digital marketing campaigns (i.e. Facebook Ads, Google Discovery Ads, Google Search Ads, YouTube Ads, etc.)
• Experience in a digital marketing agency would be an advantage, but not necessary
• Knowledge of lead generation and conversion campaigns, and programmatic, a plus
• Proficiency with basic Office software - Excel, Powerpoint, Word - a must

Must possess the following soft skills:

• Self-starter, able to grasp instructions, ask questions, and take ownership
• Has a can-do spirit, with the ability to suggest solutions in the face of hurdles and challenges
• Attention to detail, highly organized, capable of working on multiple projects simultaneously
• Strong verbal and written communication skills
• Curious, inquisitive, analytical
• Comfortable with ambiguity
• Able to work with teams and independently
• Desire for self-improvement and upgrading of one’s skill sets

Please refer to job description.