Job Description

We are looking for an experienced, creative, and highly aesthetically sensitive Visual Designer to be responsible for building and optimizing the brand's visual system while supporting the visual design needs of various marketing campaigns. This role requires strong visual expression skills and the ability to integrate marketing promotion, user experience, and data feedback to create high-quality, high-conversion visual designs. The designer should ensure consistency in brand representation and enhance its market competitiveness.

Job Responsibilities

1. Marketing Banner & Campaign Visual Design

- Responsible for designing marketing campaign banners across multiple channels, including websites, apps, e-commerce platforms, social media, H5 pages, etc., ensuring visual consistency and high exposure.

- Provide high-quality and high-conversion visual design solutions tailored to different operational scenarios, such as promotional sales, seasonal campaigns, and themed events.

- Gain deep insight into marketing rhythms, effectively incorporating promotional activities, trending topics, and festive atmospheres into visual designs to increase user engagement and conversion rates.

- Possess strong information hierarchy design skills, ensuring effective communication of key messages using color schemes, composition, typography, and other techniques to enhance banner visibility and readability.

- Focus on motion design, utilizing Lottie, GIFs, and other interactive elements to strengthen visual impact and boost user retention and engagement.

2. Brand Visual System Development & Optimization

- Responsible for defining and implementing brand visual style guidelines, ensuring brand consistency across different communication channels.

- Support brand marketing initiatives, collaborating with advertising, social media, and e-commerce teams to develop visually appealing assets aligned with brand identity.

- Stay up to date with industry trends and integrate innovative techniques such as 3D and AI-generated design to enhance brand visuals and competitiveness.

- Leverage user data insights to optimize designs based on analytical feedback, improving user experience and achieving business goals.

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Job Requirements

3. Experience Requirements

- 5+ years of experience in brand visual design, marketing design, or related fields. Candidates with experience in internet, e-commerce, or mobile product branding are preferred.

4. Professional Skills

- Proficient in industry-standard design tools (Figma, Sketch, Adobe XD, Photoshop, Illustrator).

- Solid graphic design skills with expertise in color theory, typography, layout design, and information hierarchy structuring.

- Familiarity with motion design tools (such as Lottie, AE, C4D) to enhance the interactivity and appeal of marketing visuals.

5. Creativity & Innovation

- Strong creative thinking and the ability to integrate trending design aesthetics and user needs into marketing and branding designs.

- Skilled at emotional engagement through design, leveraging storytelling, thematic visuals, and emotional resonance to enhance user appeal.

6. Data & Strategy-Driven Mindset

- Strong data-driven approach, capable of optimizing visual solutions based on user behavior insights to improve banner click-through and conversion rates.

- Familiarity with A/B testing methodologies to refine visual experiments and optimize final design outcomes.

7. Communication & Collaboration Skills

- Excellent cross-functional communication skills to accurately understand requirements and efficiently execute design projects.

- Ability to clearly articulate design logic and creative ideas to stakeholders.

Please refer to job description.