The Market Activation Manager will be pivotal in driving city-level saturation through strategic campaigns and customer advocacy. This individual will spearhead initiatives to transform existing customers into brand ambassadors, ensuring they become influential advocates who attract new customers. This role demands expertise in building and nurturing digital communities, leveraging influencer marketing techniques, and creating Key Opinion Leaders (KOLs) to amplify the brand’s market equity.

Key Responsibilities:

Market Saturation Strategy and Campaign Management

• Design and implement market activation strategies to achieve market penetration and customer acquisition goals
• Plan, execute, and optimize localized campaigns, ensuring their alignment with city-level strategies and company objectives
• Identify and manage strategic partnerships that enhance market activation and community engagement

Ambassador Community Development

• Foster and amplify digital communities to cultivate a strong brand presence and build customer engagements
• Develop and implement programs to turn loyal customers into brand ambassadors, creating a network of advocates who drive organic growth
• Utilize influencer marketing techniques to support community-building efforts and elevate the brand’s visibility within target markets

Performance Analysis

Monitor, analyze, and report on the effectiveness of campaigns and community-building efforts, leveraging insights to drive continuous improvement

Key Deliverables:

• Increased customer acquisition and retention through ambassador-led advocacy
• Successful execution of market saturation plans, achieving measurable growth in target location
• Strong partnerships that enhance campaign reach and local market penetration
• Comprehensive reports on campaign performance and ambassador program ROI

Qualifications

• At least 7 years in marketing, with a focus on activation, advocacy, or community engagement
• Proven track record of managing localized campaigns and achieving tangible outcomes
• Strong background in nurturing digital communities and applying influencer marketing strategies
• Expertise in campaign planning, optimization, and measuring ROI
• Analytical capabilities to interpret data and refine strategies

Please refer to job description.